Indirectly I may get infobility moving. A friend wants to start a catering business and so I've been doing a lot of reading on marketing ideas. A very obvious point is the unique selling position, it's a must in every business cause there's so much competition. Money going to help a charity is a good angle since improving the price point, food quality, food items, etc is nothing everyone hasn't done before. Therefore, every piece of marketing Art does will include his Infobility contributions. It may be just what he needs- now it's time to get started.