Finally I wrote the first newsletter, I guess I had to wait to be inspired. Well I am ready to do the next one already. I have to tell people directly that I will be glad to feature their services or program. I didn't make that clear but that is an important part of this project. I hope to increase sales for them as well as reach out to more people. Until I get a real following I will include interviews as part of the articles. That way new people will be sure to know about the newsletter.

Here's the outline for my free newsletter. The reason for my procrastination is that I wanted other people's input for the first issue but I'll get it after the first is dome. I want an article on one general topic; I want to share stories; I want to people to vent; I want to promote disability products; I'll conclude each issue with an explanation of "Infobility." Regardless of the content each section will have the same catchy title.

I gave Wheelchair Recyclers a list of seven foundations that may award them grants if they apply. I spent about ten hours and read about 100 summaries but it's a worthwhile project. I got a used wheelchair so now I could help an organization that does the same thing for others. Also they'll share Infobility I hope but the goal is to grow them and learn of new and innovative ways to do that.

I'm joining the Spina Bifida meetup in Flemington New Jersey. I can find motivated people who are interested in Infobility and I'll offer to sponsor an event. I also got the go ahead to apply for grants for WheelchairRecyclers. They will share my information and be a good reference eventually. Right now there's no need an ezine. I'm glad I didn't purchase a costly autoresponder. I'll help a group grow and in return they will help me grow. That will be my marketing strategy. Reciprocity!

I'm reading all sorts of marketing books and learning ideas to make my name known. I love getting involved in community things and my old physical therapist belongs to a huge church with tons of activities so I can do something with that. I have nice business cards so I should use them and sponsor an event that will be popular and get Infobility started. I think too much, I just have do decide on something and "just do it."

The best way to market Infobility and Wheelchair Recyclers is to place an ad in a reputable magazine like disAbled or Disaboom Online. I must find a "free prize" like Seth Goldin's book says before I spend any money. I thought my service would be the extra but I don't know if that's meaningful enough. I may ask Friends in Business for ideas. I will also need too do some research by asking people who visit the Disaboom website what is meaningful to them.

I just did alot of good work for the Wheelchair Recycler, it should really grow.
There's got to be a few foundations out of 28 that will be interested and request an application (or 14 as one of them states in their criteria). Drive Master should be willing to help financially. We don't need alot of money for the wheelchair pickup in New Jersey and it would be good publicity for them. Also gettting kids to become interns would be a wonderful way to expose teens to disability and spread the word. My goal is to open a branch in the Lehigh Valley. Mark can help with that,maybe Mike too.